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Strategies & Insights

From strategy sessions on mobilizing for rapid response to how to navigate the ladder of engagement, we have resources for every type of advocacy program and professional. To sign upt

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Lessons in Advocate Recruitment for Your Program

From old-school tech to the latest in social and AI technologies, learn the tactics and strategies to position your program for advocacy success

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Data-Driven Tactics for Building Your Advocacy Program

Navigate content overload and limited resources to identify and acquire new advocates while gathering actionable data.

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Mobilize in the Moment: A Rapid Response Training

A 30-minute strategy session that'll leave you prepared with a plug-and-play advocacy checklist to turn breaking news into real policy pressure.


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The Essential Guide to Data-Driven Advocacy

It's time to move beyond measuring just impressions and click-through-rates. They don't tell the full picture about your advocates.

We built a table of metrics and tactics that do! Build better advocacy campaigns and move your supporters up the ladder of engagement.

Access your new set of measurable tactics

Insights and Tactics

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5 Ways AI Will Shape Grassroots Advocacy in 2025

AI's role in managing our workflows, data, and personalized communication will grow significantly over the next year. Here's how this will change the nature of our work!

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What AI Really Means for Advocacy

Nonprofits, associations, and PACs must understand available AI tools and what it means for advancing their missions.

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The New Advocacy Playbook: Metrics to Live By

Social impact organizations can run stronger campaigns by grounding their work in specific, mission-aligned metrics.

Get the metrics

What we're reading

Synder Strategies Logo. Text reading "What I learned Launching a Statewide Nonprofit Association" by Snyder Strategies

What I Learned Launching a Statewide Nonprofit Association - Snyder Strategies

ASAE Logo. Text reading "How to Build an Effective Grasstops Advocacy Program" by ASAE

How to Build an Effective Grasstops Advocacy Program - ASAE

Public Affairs Council Logo. Text reading "Digital and Tech Strategies: AI, Authenticity and Convenience" by the Public Affairs Council

Digital and Tech Strategies: AI, Authenticity and Convenience - Public Affairs Council