---
title: "The New Advocacy Playbook: Metrics to Live By"
description: Here are nine metrics for a measurable advocacy program. Go beyond impression counts for better advocacy attribution.
---

[AdvocacyAI blog](https://go.advocacyai.com/blog)

# [The New Advocacy Playbook: Metrics to Live By](https://go.advocacyai.com/blog/the-new-advocacy-playbook-metrics-to-live-by)

 Written by [Bree Benn](https://go.advocacyai.com/blog/author/bree-benn) | Aug 7, 2025 6:53:27 PM

Traditional glamour metrics like impression count, click-through rate, and open rates are... kind of dead. They're a decent place to start, but they certainly don’t show us the full picture of an advocacy program’s efficacy.

For-profit businesses haven't relied on these high-level metrics for several years because there are more efficient ways to measure return on investment. While it's harder to measure success when revenue isn't the goal, I believe social impact organizations can run stronger campaigns by grounding their work in more specific**, mission-aligned metrics.**

So what does that look like in practice?

We compiled a list of over a dozen tactics that move supporters up the ladder of engagement, how to measure them, and most importantly, how to use them in your advocacy programs.

Here are a few to get you started! [Read our guide on "Essential Data-Driven Strategies"](https://go.advocacyai.com/guide-to-data-driven-advocacy) for the full list, strategies behind applying these metrics and how to build a lasting, effective data framework.

 

Ready for additional metrics and a guide on how to apply them? Read “[The Essential Guide to Data-Driven Advocacy”](https://go.advocacyai.com/guide-to-data-driven-advocacy)

[View full post](https://go.advocacyai.com/blog/the-new-advocacy-playbook-metrics-to-live-by)

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